Are you waking up feeling a little ‘ugh, its Monday’? Monday, a word most people dislike, but why? Are you dreading a week of ‘work’? Perhaps this is something you may need delve into within yourself, are you doing what you love? Personally, Monday excites me as its a fresh start, the beginning of a new week…bringing new opportunities.
‘The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart’. Helen Keller
Last week I was lucky enough to meet this gorgeous woman; Alison Morgan from Relauncher; a source for health and wellbeing solutions.
Alison is an expert Business Coach, creator of the Australian Health and Wellness Networking Events and Industry Blogger.
Charlie: You have created a successful career as a health & wellness expert/blogger, what do you attribute this success to?
My passion for health and wellness combined with specializing in Business and Marketing in the Corporate world has been key to creating the success of Relauncher.
It’s really important to do what you love and you’ll thrive!
Charlie: When did you decide to you wanted to be involved in the wellness industry?
I had 2 children close together. I didn’t want to go back to the Corporate lifestyle, so started focusing on what I could do with my skills and interests to create my own business.
I spent a year planning Relauncher – it’s a long time, but I wasn’t in any rush. The boys were my primary focus while they were still young and at home. When they started school, I then launched the business. It’s now been over 4 years since the site went live!
‘Try to be a rainbow in someones cloud’ Maya Angelou
Charlie: How do you feel as an inspirational figure/mentor?
I truly love what I do. Although the hours are long – I enjoy every moment.
I’m a Health & Wellbeing Business & Marketing Coach and the creator of the Australian Health & Wellness Networking Events.
I specialise in taking businesses to their next level, and thrive on connecting like-minded people via the networking events.
It’s an honour to be in the position I’m in and one I’ve worked very hard to achieve.
Charlie: Has there been any challenges along your journey?
Many! As most Small Business owners will agree – the first couple of years in business can be tough.
Although I have degrees in Business and Marketing and over 15 years experience in large organisations – my learnings through running a Small Business and taking it from hardship to success is immeasurable.
What Relauncher is today, is very different from what it was when the company first launched. I had 2 other business partners; the branding, offering and business model were completely different! It’s this journey, which has made me an expert at what I am today.
‘Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship.’ Buddha
Charlie: How do you maintain balance between your Career and personal health?
I get up super early each morning to fit everything in.
I’ve also been streamlining the business over the past few months, so I’m working more effectively & efficiently. It’s a continual work in progress as the business grows, however it’s going in the right direction.
It’s really important to have a balance between work and lifestyle, so I’m strict with myself about the times that I work to ensure I have time for my family.
Charlie: What do you believe are the keys to success in business?
Follow your passions, have a plan and be unique.
Below are my 5 tips for business success.
- Create a solid foundation. This involves:
- Vision Statement, Target Audience, Key Messaging, Services / Products, Clear Marketing Tools
- Know your target audience
- An age bracket of approx. 15 years, demographic, lifestyle, interests, location, types of jobs, marital status, male / female…..
- Create strong key messaging
- This must be a series of succinct sentences – approximately 3-5 messages depending on your business. The messages should feed into your Vision Statement.
- Revisit and refresh your business 6 monthly
- This may seem quite frequent, however if you revisit and refresh more often, it’s a smaller job and keeps you on track with communication.
- Don’t be a copycat – be unique!
‘We know what we are, but know not what we may be.’ William Shakespeare
Follow it and don’t hold back.
Take educated risks and climb out of your comfort zone. If you would like guidance – hire a coach to help you get started / take you to the next level in your business.
Charlie: What can we look forward to next from you?
So so much! Never a dull moment
I have a lot of Business Coaching clients which keeps me busy, plus I have upcoming business development workshops in Melbourne and Sydney.
I’m also working on some other exciting new projects, which I’m really enjoying!
Follow Alison on her journey:
I sincerely thank Alison for her time.
Love & light, Charlie x.
Surround yourself with people who inspire you to be MORE. Find mentors so you can imagine your life as you would love it to be, so you can aspire to be like them. Positive creates positive. I only accept this in my world.
‘Put your heart, mind, and soul into even your smallest acts. This is the secret of success.’ Swami Sivananda