Keeping up with the ‘movers’; the new age Joneses.

Take a look around you and check out the world you live in.You know the saying ‘you are a product of your environment’…or as good as the 5 people you surround yourself with.

‘To all the other dreamers out there, dont ever stop or let the worlds negativity disenchant you or your spirit. If you surround yourself with love and the right people, anything is possible.’ Adam Green.



What I find interesting is that Im my world I’ve somehow created a world of #boss people, entrepreneurs, dreamers…owners of their own passion and businesses.


‘The best thing to do when you find yourself in a hurting or vulnerable place is to surround yourself with the strongest, fnest, most positive people you know.’ Kristin Armstrong

Wow…when I think of this, yes I am very lucky. And I feel it, to have people who are in my world that a coffee meeting is a bounce meeting…sharing knowledge contacts and creating what I call collab Magic, that I can call and say ‘hey..I need your help, or what do you think about this?’ And honestly most of these people are much more accomplished and successful than me, further along in their secure businesses or more talented in their chosen fields.  

Now, I’m not sure if it’s the rat race called Sydney that I live in or if it’s just me but there also seems to be a downside to this…the new age ‘keeping up with the joneses’. From what I believe the ‘Joneses’ was all about the material things that created status like the Range Rover, the designer handbag, the house on the water. It probably still is. But I’m taking about a term ‘keeping up with the movers’…because my gosh they do move. These people are the dreamers, the believers, the movers and the shakers…even though I consider myself to be part of this world Id definitely say they shake me up!

We’re creating a culture that is based in a social media world that IS NOT REALITY, it is a perception of a life that person wants you to see to create a relevant thought about who you think they are. (No Im not having a go or saying anything negatively). Were taught to speak positively so in the world of social media were all happy every day, living a life we love and creating HUGE success.

Because of the way we share our lives on social media it seems to me that everybody is out their building huge empires (and I must admit I use this term also…you know… think what you want into your reality). What nobody shares is the struggle – and let me tell you the struggle is real.
Every single day you have to wake up and actively create your thoughts changing anything that’s negative to positive. Everyday you have to see mistakes or f*+k ups as opportunities. For me, I have no business partners or romantic partner (probably quite lucky at this stage because he wouldn’t know what Charlie he was coming home to him every night) to lean on or to rely on, or that just have my back. But it does seems iinvestors are the new age dream house, in the same sense of security. Again, I’m not saying I’m against them I’ll definitely be looking for some soon, or maybe…still undecided #controlfreak wink emoji. 

‘Whatever you do in life, surround yourself with smart people who’ll argue with you.’ John Wooden. 

Anyway…keeping up with greatness…it can take its toll on you. You might recall that I suffer depression and currently have adrenal fatigue so I’m just tired ALLLLLL the time (honestly really irritating me more than anything). As much as I want to go out there and change the world sometimes it can just be ‘to hard’ and a coffee or 2 is my passion substitute.

‘Surround yourself with the right people, and realize your own worth. Honestly, there are enough and people out there in the world – you dont need to be your own worst enemy’ Lucy Hale



What I am learning to focus on is being grateful. Grateful that I am lucky enough to have such amazing inspirational leaders in my real world or even the ones on social media. Because yes even when it seems everybody is moving faster than a shooting star to their dreams and it feels like I’m here…revolving around mine like the sun around the earth…everyday they inspire me.
It’s when I act from my ego or a place of fear or my own instilled belief that ‘I’ll never be good enough ‘that I feel all the things that bring me down, make me destructive and definitely not productive. 
I’m also working on limiting my social media because as you probably now, 1 quick check can become an hr and next minute you’ve found ten other businesses in your area that are doing what you do, and their out there passionately chasing their dreams. 

‘You have to surround yourself with people who love you and want the best for you.’ Mena Suvari


Stop being afraid to do what you think you can’t do. And just do it. You are good enough. You can do it. You are worthy.

(note to self and to you!).
Love, Charlie x.



#Boss life.

I wrote this last week when I was feeling inspired, to share with you the true journey of an entrepreneur…hustling AND struggling, making mistakes AND growing.

Because we see inspirational people who have achieved ‘success’, yet we dont see their struggle. What happens in all those in between years? So youve started a company…how do you go from small business to big business and when can you say youve ‘made it’? The actual reality that is behind starting your own business you have to wake up chasing your dreams, you have to create a sense of self so strong that you are able to always get back up after failing or being pushed down. You have to believe and have a strong sense of self that cannot be broken.boss5
I’m on a flight to Melbourne for the Filex show. Clean Treats is having a stand, my 2nd event of this type {read big scale, 30,000 visitors} in 4 weeks.

I feel a quiet contentment in my soul.
There is no stress, no worry, no concerns for I know now, especially after the first expo and this whole year of business, my first,  that what will be will be.

It was just over one year ago today that I didn’t even have any #balls. I was trying to make my life & living being a health coach and speaker in a field that is influxed with ‘professionals’. What I have found that success in this takes not only a long time but its all about who you know and being honest, your social media following.

 “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.”  Michael Jordan

It was with desperation to pay my rent that I created a product (I was actually lucky, the #balls happened. I was surprised myself that they did with no recipes  but worked first go for my first 3 love ball range flavours).


Now 1 year on, as I continuously read personal development books (currently the E myth & Inspiration from Lisa Messenger) my business that has no business plan, a business that was created out of desperation not to be homeless, is it’s at its adolescent stage. Grown from being a baby business, something I wasn’t quite sure was real or in fact sustainable…just operating week to week, now has its own little legs and is starting to run {if your familiar with the book and the reference of adolescence you’ll also know that at this stage my business is running me, I’m not running it and that’s my the best place to be).

 “If you are not embarrassed by the first version of your product, you’ve launched too late.”  –Reid Hoffman

{the above quote! So true…Ive done so many things and have later thought what was I thinking? But its good to laugh, look back, change and move forward}

I cannot begin to write the extent of struggles I’ve experienced; from not being able to pay rent on several occasions, not being able to pay power bills. To having to put $5 petrol in, or do deliveries with the E light on. To breaking down emotionally in public then having to walk into a meeting with a potential new client. Having to rush to a the nearest bathroom facilities to throw up (stress sickness). To feeling all alone with no support (even though I have a world of support around me). 


To now, 1 year later about to exhibit with my own team of #ballers, at the largest fitness and health exhibition in Australia after making a statement lat year that I would have my own stand this year. To expose my business: something I have created from nothing, product to logos, design….everything that is Clean Treats to approximately 30,000 people.

To the moments that I have cried tears of happiness. To feeling my heart so full it could burst. To feeling 200% in tune with my passion and my purpose. 

 “Whether you think you can, or think you can’t — you’re right.”  –Henry Ford

And truth be told not everyday I awake with passion stronger than caffeine. Some days it is about one foot in front of the other.

I’m now ready to pass on the things that give me headaches: finances, tax etc so I can ensure allll of my energy is focused on the things I now how to do and can do them well (sales, sharing love, playing with balls 🙂

Business is my game & creating a healthy happy change in the world is my goal.

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”  –Nolan Bushnell

I truly believe the universe gave me an avenue (because believe me I am not a great cook, & sometimes I don’t particularly like 14hr days in the kitchen, or having to spend the 4 day easter weekend in prep with 5000 balls before the fitness expo) to be the best that I can be. To test every skill I have ever acquired from working for some of the best companies in Australia; Pevonia Botanica, Flush Fitness, Napoleon Perdis. All companies created by someone with a dream. Someone with drive, belief and the tenacious self belief to say yes to a world that will say no. I remember to this day when the CEO of pevonia Botanica (a leading proffessional skin care company) inspired us, his team of 15 sales reps that he once had to go out door knocking. He had to walk the streets to get accounts. 7 years later the company was turning over $8million and awarded best skin care distributor (this was a while ago). Because he believed. And he did the work.

 “Don’t be afraid to assert yourself, have confidence in your abilities, and don’t let the bastards get you down.”  –Michael Bloomberg

The purpose of this post (I have missed writing!!) is to say thank you.

To everyone who has been or is still part of my journey. Whether you hate me or love me, like me or don’t…you have influenced me in some way.

If you have a dream chase it.
Do everything you can.
(You have to let go of your ego and pride sometimes; for example when you have to ask your baby brother to bail you out for rent #loveyou)
Back yourself. And be prepared to do what needs to be done. To say no to dinner or a social engagement because you have to work.
There is no balance in the beginning. This I know. You have to live and breathe your business, because you are everything and the only thing it has. When it’s you, and only you trying to make ends meet with no financial backers, you’ve got to do what needs to be done…hrs upon hrs of work…commiting to a goal, a dream noone can see but you. You have be the the chef, the social media pro, the business manager, the admin assistant, the delivery man, the accountant, the communications, strategist, product packer… everything above and beyond any lines. Its all you. 


I have HUGE dreams. And they scare me.
I’m getting tired of being the small guy to some companies, told no repeatedly or just treated with a blaze approach (think orders/suppliers etc) so it’s time I put in place some big systems and take action to be where and who I want to be. 
In writing that, I also know I am exactly where I should be, in this exact moment. Learning everyday. Taking a jump, running fast, falling down, and sometimes barely even crawling towards my dreams. But I am always going in the right direction towards them.
I am excited (especially for new packaging, new procedures and some new partnerships that I am creating/will make happen because I want to run my business not have it run me).
I’m not perfct. I make mistakes (everydayyyyyyy) but I am trying (and yes I left that spelling mistake there).


And so should you. Because together we can be the change the world needs.

Love, Charlie x.

{from The Clean Treats Factory}

I believe. Do you?

You have to do the {hard} work.

Ive posted this before and as Im evaluating all of my systems, procedures, new products, new menus, new staff and ….#everything in my life (I am living in hope that once this chaotic mess of systems and procedures is sorted Ill be back to living in organised bliss #growing pains) I felt the need to not only re-read it, but print it for my vision board, right next to my business beliefs and what I need to do to achieve the 200% growth Im aiming for.


The below is reposted from Dan Waldschmidt;

You have to make the call you’re afraid to make.

You have to get up earlier than you want to get up.

You have to give more than you get in return right away.

You have to care more about others than they care about you.

You have to fight when you are already injured, bloody, and sore.

You have to feel unsure and insecure when playing if safe seems smarter.

You have to lead when no one else is following you yet.

You have to invest in yourself even though no one else is.


Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.

– Dale Carnegie


You have to look like a fool while you’re looking for answers you don’t have.

You have to grind out the details when it’s easier to shrug them off.

You have to deliver results when making excuses is an option.

You have to search for your own explanations even when you’re told to accept the “facts”.

It’s not that I’m so smart, it’s just that I stay with problems longer.

– Albert Einstein

You have to make mistakes and look like an idiot.


You have try and fail and try again.

‘I am not the richest, smartest or most talented person in the world, but I succeed because I keep going and going and going.’ Sylvester Stallone

You have to run faster even though you’re out of breath.

You have to be kind to people who have been cruel to you.

You have to meet deadlines that are unreasonable and deliver results that are unparalleled.

You have to be accountable for your actions even when things go wrong.

You have to keep moving towards where you want to be no matter what’s in front of you.

You have to do the hard things.

The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.


Those are the things that define you. Those are the things that make the difference between living a life of mediocrity or outrageous success.

The hard things are the easiest things to avoid.  To excuse away. To pretend like they don’t apply to you.

The simple truth about how ordinary people accomplish outrageous feats of success is that they do the hard things that smarter, wealthier, more qualified people don’t have the courage — or desperation — to do.

Do the hard things. You might be surprised at how amazing you really are.

‘Don’t listen to what anybody says except the people who encourage you. If it’s what you want to do and it’s within yourself, then keep going and try to do it for the rest of your life.’ Jake Gyllenhaal


YES. A reminder for us all. If it was easy, everyone would be doing it (and the hard times make the good times oh sooo much better!)

Love, Charlie x.

The highlighted are my notes to self 😉 DONT THINK ABOUT IT TO MUCH (re that to do list).