I have recently fallen in love.
With this years ‘must have’ fitness wear label …Vie Active
Today I would like to introduce you to Noa Ries, the co-founder of one of Australia’s premium activewear brands.
“You are never given a dream without also being given the power to make it true.” Richard Bach
You are the co-founder of one of the hottest/sexiest fitness wear labels of the moment, what do you attribute this success to?
Firstly, thanks so much for the lovely compliment! It is so exciting to know that an idea that started as a vision and a concept for doing things differently is being responded to so well around the world. I think part of this is due to the fact that I used to be a personal trainer and I created the range with people who sweat for a living in mind. Women who don’t want to compromise style for functionality.
When did you decide to you wanted to be involved in the health industry?
I’ve always been incredibly passionate about health and fitness. I decided to become a personal trainer when my husband and I moved to Singapore in 2008 and its health & fitness have been embedded in my life ever since.
One afternoon I had an epiphany to create the range after realizing I was spending my LIFE in activewear and would often get to the end of the day feeling cold/clammy and really quite daggy! I set out on a mission to create truly technical activewear that would enable me to do an intense workout but would also be chic and stylish enough to wear all day long. Vie Active started with the finest quality Merino wool – an incredibly unique fabric and the ultimate performance fibre as it is naturally temperature regulating, anti-microbial, shape retaining, moisture wicking, odor resistant (I could really go on and on…..!). It’s not only super soft and breathable on your skin but it also allows you to be dry, stink-free, and just as comfortable after the most demanding run, yoga, or boot-camp session. From the beginning, we decided to push the envelope by integrating high definition prints into the Merino fabric to fuse fitness with fashion and function and as a result, our clothes truly do look and feel just as good on the studio as they do on the street.
“Faith is not desire. Faith is will. Desires are things that need to be satisfied, whereas will is a force. Will changes the space around us.” Paulo Coelho
How do you feel as an inspirational figure/mentor?
Honoured and flattered beyond words.
Has there been any challenges along your journey?
Many! Manufacturing is by far our biggest challenge and I think our lack of experience in the fashion industry has been both a positive and a negative for us. On the one hand, its enabled us to think outside the square and push the envelope in terms of product development to envisage something that didn’t exist before (truly technical and fashionable performance wear that can be worn all day long). On the other hand, it’s been a very intense process to create this product and work with our suppliers and manufacturers to get it right and to the highest quality.
How do you maintain balance between your Career and personal health?
I try to do something active every day. More for my mental sanity than anything else. I do a combination of barre workouts, HIIT classes and walking my two daughters in the pram. I try to nourish my body with food that is as clean as possible simply to provide me with the energy I need to get through the day as with a 10 week old, a 2.5 year old and a new business my life is very hectic and busy!
What do you believe are the keys to success in business?
Hard work, putting the customer first (always), doing something you love.
‘To give anything less than your best is to sacrifice the gift.’ Steve Prefontaine
What is your advice for anyone who has a dream?
Listen to your inner voice. Talk to other people you trust and develop your idea to the point that it’s a workable business concept. Don’t get paralysed by analysing, just go and do it!
What can we look forward to next from you?
Lots of new colours, and prints and some new styles plus lots more exciting health & fitness lifestyle content on our blog.
Top 3 healthy tips/advice?
- Be Active every day. Even if this means just going for a walk.
- Drink at least 2 litres of water each day
- Eat healthy fats and minimise sugar in your diet.
Share something no one knows…
I decided to train for and run a marathon after being told by a massage therapist that I didn’t have the “right body” for marathons. It hurt like hell (I couldn’t walk properly for 5 days) but guess what, I ran across the finish line!
“There is no greater gift you can give or receive than to honor your calling. It’s why you were born. And how you become most truly alive.” Oprah Winfrey
I sincerely thank Noa for her time.
Love & light, Charlie x.
If you have a dream, make a goal and dedicate everything you have to make it come true. This is true success. Support others who are living their dream & share love. Create a community of inspiration, and you to will achieve the success you dream off.