As an amateur in working for myself, all I can say is I’m trying.
I make a f^+k load of mistakes as proof of this. I dont claim to be perfect. Just real.
‘Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.’ Steve Jobs
My social media sites & the way I speak about my business (generally in an over enthusiastic, can’t shut me up, passionate way) is not so much a look at me ‘I’m doing so well’ it’s more from a quiet confidence, from a belief I have in myself and my dream…a confidence I am earning everyday & working dam hard for. I have been tested, I mean everyday I still am, and Ive definitely be tried. I do believe that every mistake is an opportunity to learn from and be better.
Now, I’ve been a business development manager for reputable companies, all respectively leaders in their own fields, for the past ten years and would say I’ve learnt a little about how to do good business, compared to the opposite that is bad business, although I’ve definitely learnt some of that to.
Im not saying what I believe is the right way, or the wrong way. I’m simply sharing with you my personal beliefs (as always within my blog).
‘The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.’ Peter Drucker
Every day I speak to entrepreneurs (this is also the latest fad word), perhaps a better word is the dreamers, the game changers, the crazy ones that believe they can make a change (and yup I’m one and proud). A common complaint is the ‘imitation’ of your brand and product. Imitation is the sincerest form of flattery…who made that up? Imitation is just dam irritating. I mean, isn’t there enough dreams in the world? Can’t you have your own??? It was only yesterday I was speaking to someone who had someone close to her, who she had confided in basically take her idea.
The fact that they cannot build what you have with your passion and purpose…priceless.
You see at the end of the day…you are your brand. FULLSTOP.
I am my brand hence my post the other and every week about my struggles and my growing trust in myself and life. My personal brand and my Clean Treats brand is about being real, not fake (so much so, I no longer use artificial beauty enhancers such as Botox or Lip plumps).
It’s not that I don’t get affected by brands, or specific people directly targeting my clients. Of course I do.
But it is business. I understand this.
I’m only trying. In some circumstances I’ve left the door wide open for this to occur, basically handing my competitions my (much valued) clients on a silver lined platter. Why have I done this? Because I want to share love (another brand belief) of course not, but because I’m only me. Im learning every day & as above, making a f^%kload of mistakes along my way. Where this may have occurred is only an opportunity for me to create better systems for myself and my clients to minimise this. I am only learning.
‘There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.’ Sam Walton
Good business…just do you. Do your own thing and stop the market research. As tempting as it is. I know Ive done it and wasted several hours of the most precious commodity we have; time…lost in a deep virtue making myself contemplate why am I even trying to do what I do. Sure, I realise its important to know whats out in the market, but is it really? Im much happier when Im in my own Clean Treats bubble, doing what I want when I want. Listening to my clients and consumers as feedback for improvement and growth.
‘Making money is art and working is art and good business is the best art.’ Andy Warhol
Respect that your competitors are also people. R.E.S.P.E.C.T
Whatever they do really has no effect to you or your brand if your committed to our own progression and listening to the passion within your own heartbeat.
No one is you. When you feel threatened (and I definitely have) by another company or person…this is only a sign that the belief in your own brand is weakened. It means its time to stop for a moment and revisit your core values.
Why are you doing what you do. What is your brand about. Who are you.
There are many products on the market, and the best news is the health industry is growing. Whether you are a health coach, speaker, product or marketing agency this also means that competition is on the rise.
Trust your brand. If you are doing it for the right reasons (Clean Treats is about making a healthy change in the world, 1 #ball at a time and I believe this with every essence of my being) then what is right for you and your business will come to you. (But dont forget to work hard for it).
‘To be successful, you have to have your heart in your business, and your business in your heart.’ Sr. Thomas Watson
I’m sure we all know what I’m going to write here.
Disrespect. Dishonesty. Slander. Attack. Etc…Etc. You know if you’re doing bad business,that little thing called your conscious will tell you.
I just want to be respected. Simple.
Im doing what I believe in. When I step out of line or away from my core values, Im quick to realise this with mistakes that direct me back to my own true path.
For this pure reason I am trying to be real, I share with you my highs and my lows that if we meet in person Im exactly who you see in my words and social media pages.
Clean Treats is exactly as its branded. Simple. Real not fake. I dont say they are the healthiest, full of superfood, eat one and it will change your life product (I do however say trade your afternoon chocolate bar for a ball each day for a week and you will feel the difference, and after eating one of my #love balls compared to packaged product you WILL feel a difference).
‘Look well to this day. Yesterday is but a dream and tomorrow is only a vision. But today well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this day.’ Francis Gray
Just do you.
Love & light, Charlie x.
Create a world of support around you, of people who believe in and help you and your business. Support the people that support you.
(Do you know whats interesting, its actually the people who arent closest to me who actually help me the most…Interesting).